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Meg & Co
The Challenge
An established business ready for a fresh start.
Meg & Co was an established medical aesthetics practice with a loyal client base, but their brand and marketing hadn't kept up with the business. They were relocating to a new office space and wanted to use the move as a catalyst to refresh everything — how they looked, how they showed up online, and how they connected with the local community.
The challenge wasn't starting from zero. It was taking what already worked — a great reputation and real client relationships — and building a brand and marketing strategy around it that matched the quality of the experience they actually deliver.
They needed new photography, updated branding, a grand opening strategy for the new space, and local partnerships that would drive awareness and referrals from day one in the new location.
Our Approach
Refresh the brand, relaunch the business.
Brand Refresh & Photography
Updated the visual identity to feel modern and polished — refined logo usage, color palette, and brand guidelines. Coordinated a full photo shoot: new headshots for the team, the new office space, and lifestyle imagery that reflects the client experience.
Grand Opening & Local Marketing
Planned and executed a grand opening campaign for the new office — event coordination, local press outreach, social media buzz, and community partnerships that turned the relocation into a marketing moment.
Partnerships & Marketing Direction
Connected Meg & Co with complementary local businesses for cross-promotion and referral partnerships. Set the overall marketing direction — messaging, channels, and a content cadence that keeps the brand visible and consistent.
The office relocation became a relaunch. New branding, fresh photography, and a strong local partnership network gave Meg & Co the momentum to grow into their new space with confidence. The grand opening drove immediate foot traffic, and the partnerships continue to generate referrals.
