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SEO Migration
THE SERVICE
SEO migration services that move your site without losing your rankings.
A website migration is any change big enough to confuse Google: a new platform, a new domain, a redesign that changes your URLs, or several sites merging into one. Done right, nobody notices. Done wrong, the rankings you spent years earning disappear overnight, and they do not come back on their own.
K Squared provides SEO website migration services for small businesses: we benchmark what you rank for today, map every old URL to its new home, carry over the on-page signals Google already trusts, and monitor your rankings until they settle. We build and migrate websites for a living, so this is not a checklist we found online. It is the process we run on every site we ship.
Planning a full rebuild at the same time? That is the most common reason migrations happen. See our website redesign service, or read our guide on how to redesign a website without losing SEO.
WHAT'S INCLUDED
Everything a safe website migration needs.
Pre-migration benchmark
Before anything moves, we record what you rank for, which pages earn traffic, and which URLs have backlinks pointing at them. You cannot protect what you never measured, and this benchmark is what we hold the new site accountable to.
Full URL inventory and redirect map
Every URL on the old site gets crawled, catalogued, and mapped to its new home with a 301 redirect. Not just the pages you remember, the old blog posts, the parameter URLs, and the pages only Google remembers.
On-page signal preservation
Title tags, meta descriptions, headings, internal links, image alt text, and structured data get carried over or deliberately improved. Google already trusts these signals; we do not throw them away with the old design.
Analytics and Search Console continuity
GA4, Google Search Console, and conversion tracking survive the move. Domain changes get a formal change-of-address in Search Console so Google transfers your history instead of starting you over.
Launch-day verification
The day the new site goes live, we verify every redirect resolves, the sitemap is submitted, robots directives are correct, and nothing is accidentally blocked from crawling. Most migration disasters are one unchecked box.
Post-launch monitoring
Rankings wobble after a migration, that is normal. We track your keywords daily through the settling period and compare against the benchmark, so a normal wobble and a real problem never get confused.
Recovery plan if anything slips
If a page loses ground, we find out why while it is still fixable: a missed redirect, a thinner page, a crawl issue. The benchmark tells us exactly what changed, and we fix it fast.
WHEN YOU NEED THIS
Four moves that put your rankings at risk.
A platform switch. Moving off Squarespace, Wix, WordPress, or an aging custom build. URL structures almost never match between platforms, and the default is broken links and lost pages.
A redesign that changes your URLs. Even a beautiful new site loses traffic if the pages Google ranks stop existing. This is the classic redesign mistake, and it is entirely preventable.
A domain change. Rebrands and company renames mean every signal pointing at your old domain has to be transferred deliberately: redirects, Search Console, citations, and backlinks.
A site consolidation. Merging two sites (or folding a microsite back in) doubles the redirect work and the chances of leaving orphaned pages behind.
THE PROCESS
Our SEO migration process.
The whole discipline of a safe migration is knowing exactly what you have before you move, and checking exactly what you kept after. Five steps, no shortcuts.
Benchmark
Crawl the existing site, export rankings and traffic, and inventory every URL, backlink, and top-performing page. This becomes the contract the migration has to honor.
Map
Build the one-to-one redirect map from old URLs to new. Decide deliberately what gets kept, merged, or retired, and where every retired page should send its visitors and its authority.
Build and stage
The new site gets its on-page SEO before launch, not after: titles, metas, headings, schema, and internal links, all reviewed against the benchmark on a staging site.
Launch and verify
Redirects go live with the site. We test them the same day, submit the new sitemap, verify Search Console, and confirm Google can crawl everything it should and nothing it should not.
Monitor and settle
We watch rankings and traffic against the benchmark until they stabilize, and chase down anything that slips. You get a plain-English readout of what held, what moved, and why.
PRICING
What SEO migration services cost.
Included in every K Squared website project.
If we are building or redesigning your site, migration protection is not an add-on. The benchmark, redirect map, and post-launch monitoring are part of the build.
Standalone SEO migration: scoped by site size.
If another team is building the new site and you want the rankings protected, we scope by URL count and complexity. Small sites are a quick engagement; large content sites take more mapping. Tell us what you are moving and we will give you a real number, not a package price.
No long-term contracts. No surprise line items. Here is the full redesign checklist we work from.
FAQ
Common questions about SEO migrations.
What is an SEO migration?
An SEO migration is the work of preserving your search rankings while your website goes through a major change: a new platform, a new design, a new domain, or a merge of multiple sites. It covers benchmarking current performance, 301-redirecting every old URL to its new equivalent, carrying over on-page signals like titles and structured data, and monitoring rankings after launch until they settle.
Will I lose traffic during a website migration?
With a proper migration, you should see at most a brief wobble of a few weeks while Google recrawls the site, and many sites see no dip at all. The horror stories, sites losing half their traffic overnight, almost always trace back to skipped redirects, changed URLs with no mapping, or a new site that quietly blocked crawlers. Every one of those is preventable with a disciplined process.
How long does an SEO migration take?
The migration work itself usually runs alongside the site build: benchmarking and URL mapping happen during development, launch verification takes a day, and post-launch monitoring runs 4 to 12 weeks depending on site size. A small business site is typically fully settled within a month or two of launch.
How much do SEO migration services cost?
If K Squared is building your new site, migration protection is included in the project, it is simply how we ship websites. For standalone migrations where another team builds the site, we scope by URL count and complexity and quote a flat project fee, so you know the number before we start.
Can you migrate a site off Squarespace, Wix, or WordPress?
Yes. Platform switches are the most common migration we handle, and each platform has its own quirks: Squarespace and Wix impose URL patterns that will not match your new site, and WordPress sites often carry years of accumulated URLs, plugins, and redirect chains. We inventory all of it and map every URL before anything moves.
What happens to my old URLs after the migration?
Every old URL gets a permanent 301 redirect to its closest equivalent on the new site. That sends visitors to the right place and passes the authority those URLs earned to their replacements. Redirects stay in place long-term, because Google can take months to fully process them and old links around the web never update themselves.
Do I need an SEO migration for a redesign if my URLs stay the same?
You need a lighter version of one. Even with identical URLs, a redesign can change titles, headings, internal links, page speed, and content, all of which affect rankings. We benchmark before the redesign, review the new templates against it, and monitor after launch. It is much less work than a full migration, but skipping it entirely is how quiet ranking slides start.
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A migration is the best moment to level everything up.
Most migrations happen because something bigger is changing. We handle the redesign, the SEO, and the analytics as one project.