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Envy Construction
The Challenge
A premium builder with an outdated presence.
Envy Construction had built a reputation for high-end residential construction in Southern Maine, but their digital presence didn't reflect the quality of their work. Their website was outdated, difficult to navigate, and failed to showcase their portfolio in a way that matched the caliber of their builds.
They were losing potential clients to competitors with more polished online presences — even though their actual work was superior. The disconnect between their craftsmanship and their brand was costing them opportunities.
Beyond the website, they needed a cohesive brand identity and a marketing strategy that would position them as the go-to premium builder in the Greater Portland area.
Our Approach
Rebuild the brand, then the pipeline.
Website Design
Designed and built two custom websites from scratch — the main construction site showcasing their portfolio with full-width galleries and immersive video, and a dedicated site for their excavation division. Both run on a CMS that makes updates effortless.
Brand Refresh
Refined the visual identity to match the premium positioning — updated color palette, typography, and brand guidelines that convey quality craftsmanship across every touchpoint.
Marketing & Partnerships
Developed a marketing strategy including SEO optimization, local partnerships with architects and real estate agents, and a content plan that keeps Envy top of mind for high-end residential builds in Southern Maine.
The new website and brand immediately elevated Envy's market position. Potential clients now see the quality of the work before ever picking up the phone, and the partnership network with local architects and agents continues to generate high-quality referrals.
